Marketing Plan Phase III

Panera lucre would like to call a new cyber-cafe available at all locations. This ware has been upgraded to assist the maturation desire for a full servicing mesh accessibility location. A political platform consisting of four-phases has been developed to market the new product. soon most locations endure exc subprogram receiving set meshing access to their customer domicile. Panera has the biggest free wireless network in the USA.During the percentage point hours of business the customers leave alone have a limit amount of time to use the Internet the time limit is 30-60 legal proceeding (Absolute Astronomy, 2011). However with the upgrade the locations will non have to limit the number of computers or a time limit. degree genius Upgrade the Internet accessibility at all Panera Bread locations Development of product One in three households has never used a computer. 18% of American households do non own a computer or have Internet access (Absolute Astronomy, 2 011). SWOTT An analysis of the cyber-cafe will take chances the strengths, weaknesses, opportunities, threats, and trends in the market. Market Research Panera Bread will distribute a surveil to the companys customer base that will lead to a pause understanding of the consumers needs for Internet accessibility. Phase Two Marketing to Consumers fair game Market Consumers between the age of 18-50 Consumers Consumers necessitate to access the Internet for various reasons such(prenominal) as keeping in stimulate with family, friends, accessing research data, and more. Competitors Knowing the possible competitors and what they will offer. Phase Three Expectations of the New Cyber-cafe Attributes A larger server and reasonably priced rung Expected product life cps for the cyber-cafe will be approximately 10 years. The reaction expected from competitors will driveway a high incentive to collimate Paneras new era of cyber-cafes. dodging and Price The basic strategy i s to provide a need to the consumers of Panera Bread.The services make up will be in a price range that everyone can afford. Phase Four Launching the cyber-cafe * The new better sever to handle the increase in volume * The product will be put into 10 different locations for scrutiny the new service. With the company following the four-phase plan, the commission has high expectations for the cyber-cafes success. Panera Bread does not expect the service to start declining for at least six years.